THE BRAND

OMANLUXURY

OMANLUXURY is an independent perfume house founded in 2012 by Muatasim and Muadh. United by a shared vision, they set out on a journey to translate the spirit of Oman into scent. Inspired by the richness of Omani culture, heritage, and landscapes, the house works with the finest ingredients to craft fragrances that embody authenticity and modern refinement. Each creation reflects an artistic balance between tradition and contemporary elegance, resulting in a collection of distinctive and luxurious scents.

THE BRAND CULTURE

The aromatic heritage of Oman’s culture surrounds the brand with passion and inspiration
for reflecting the country through a unique aspect of its DNA. From sourcing local raw
materials to working with local talents and elite noses in the niche industry, the brand
embodies as its heart and soul, and presents it as a state of art

THE TEAM

MUATASIM AL HINAI

Managing Director

MUADH AL SINAWI

Marketing Director

Muatasim’s early connection to business was shaped by his family background, which nurtured a natural entrepreneurial spirit from a young age. During his formative years, he began an independent venture from home, offering a selection of products including perfumes and agarwood. Guided by strong determination and a talent for building meaningful relationships, Muatasim gradually expanded his vision beyond small beginnings. His ambition was not only to achieve independence, but to become a pioneering figure in a field he deeply valued.

From an early age, Muadh was actively involved in his father’s computer business, an experience that cultivated his passion for engaging with people and developing creative ideas. Through self-learning and dedication, he refined his artistic and design skills, eventually transforming his creativity into a professional path. As he progressed through his education, Muadh deepened his understanding of marketing and brand development. With a meticulous eye for detail and a passion for excellence, he strives to leave a distinctive mark that reflects both purpose and craftsmanship.

QUALITY SOURCING

One of our most important undertakings is to identify and align our work with quality and preserve it to be consistent. The quality of our products begins with how we source IFRA standard raw materials and manufacture the end product through ISO and GMP standards

WITH EVERY QUEST IN OMAN’S NATURE, A NEW INSPIRATION IS DISCOVERED, PUNCTUATED BY ENCOUNTERS AND DISCUSSIONS ON HOW TO CREATE A TWIST OF AUTHENTICITY WITH A TOUCH OF MODERNITY AND PRESENT IT AS A UNIQUE ESSENCE FROM OMAN TO THE WORLD.

Discover Fragrances

A remarkable experience awaits once you step into our stores. The cozy atmosphere and the elegance of the details draw your attention to the center table, which showcases a collection of beautiful fragrance bottles in a unique presentation.
An experience that teleports you to the wonders of Oman where you can see the scenery, feel the essence and dwell into the fragrance ingredients, that are inspired from Oman.

STORE LOCATOR