OMANLUXURY proudly took part in Esxence 2025, held in the heart of Milan from 19 to 22 February 2025. This year’s theme, “Masters of Dreams,” was a celebration of artistic perfumery — a tribute to those who craft scents that capture the invisible, give shape to emotions, and awaken memories from distant worlds.
A Celebration of Olfactory Art
Perfumery is more than fragrance — it is an artistic expression. With the precision of an alchemist and the intuition of a poet, perfumers create stories that live in the air. Each creation is a journey into the soul, a reflection of hidden desires and inspirations, now brought to life through scent.
OMANLUXURY was honored to present its creations alongside some of the world’s most visionary brands. From frankincense-infused rituals to the warm embrace of spices, florals, and rare woods, our perfumes stood as ambassadors of Oman’s heritage — modern, refined, and deeply emotional.
Inspired by the Silence of the Night
This year's Esxence theme transformed the night into a stage of inspiration — a space where silence and darkness become the canvas for dreams. At OMANLUXURY, this message resonated deeply. Our fragrances are born from moments of stillness and wonder — capturing the magic of Omani landscapes, the richness of tradition, and the mystery of the unknown.
The night, as described by Esxence, is not obscurity but a floating space — a realm where dreams are painted in scent, and where perfumers are truly the “Masters of Dreams.”
A Successful Showcase in Milan
Our presence at Esxence 2025 was met with incredible enthusiasm and success. We welcomed fragrance lovers, distributors, media, and industry leaders from around the world — each discovering the soul of OMANLUXURY through scent.
We are grateful to everyone who visited our booth, shared stories, and became part of our olfactory universe. This event reaffirms our belief that fragrance has the power to connect cultures, evoke emotions, and inspire imagination.
Until We Meet Again
OMANLUXURY returns from Milan with hearts full and dreams even bigger. We extend our gratitude to the Esxence team, our partners, and all who made this event unforgettable.
As we continue our journey, we remain dedicated to creating fragrances that tell stories — stories that begin in Oman and travel the world through scent.
